2.2 Marketing Management Features

Marketing Management Features: TDS CRM is equipped with various marketing management features which support the functions of Campaign Management, Customer Management, Contact Management, Online Lead Forms and Email Marketing.  Campaign management: Campaign management is essential to marketing and the following features of TDS CRM helps you to effectively manage your marketing campaigns.

  •  It manages and keeps track of all the campaigns going on in the organization.
  •  It links activities, tasks and events to the particular campaigns.
  •  It keeps track of actual expenses and estimated budget related to campaigns.
  •  It performs profitability analysis and revenue forecast for each campaign.
  •  It tracks and records the response rate to campaigns.
  •  It allows users to attach campaign specific documents to each campaign.
  •  It uses customer data to measure the effectiveness of campaign.
  •  It automates the process of sending targeted email campaigns to customers.