Campaign management is essential to marketing and the following features of TDS CRM helps you to effectively manage your marketing campaigns.

• It manages and keeps track of all the campaigns going on in the organization.
• It links activities, tasks and events to the particular campaigns.
• It keeps track of actual expenses and estimated budget related to campaigns.
• It performs profitability analysis and revenue forecast for each campaign.
• It tracks and records the response rate to campaigns.
• It allows users to attach campaign specific documents to each campaign.
• It uses customer data to measure the effectiveness of campaign.
• It automates the process of sending targeted email campaigns to customers.