Sales force automation or sales management is an integral function of the CRM. It basically provides a set of tools that manages and automates the tasks performed by sales people. From initial contact to deal closure, it tracks and records every step of the sales process for all the customers. The function of sales force automation in TDS CRM includes Lead Management, Potential Management, Workflow Automation, Sales Forecasting, Customers, Requests, Quotes, sales orders, invoices and Awaiting Payments.