The data of any organization is useless, unless it is analyzed and converted into information. TDS CRM provides a separate module for analyzing all the data. The Reports module allows the user to generate report about any module which can be further analyzed for decision making. You can use the set of pre-defined reports contained in the TDS CRM and can also create customized reports. On the basis of these reports, you can evaluate the effectiveness of sales process and can strategize accordingly.